My spirits around Proposition 37 came crashing down earlier this week when I saw the results of the opposition’s media blitz against labeling GMO’s. The latest poll conducted by Pepperdine University shows that support for the initiative has fallen by almost 20 points. Astounding what a few weeks of television ads can do!
I felt so demoralized. How could we possibly compete with the almost 35 million dollars donated to the No campaign (7 million of which came from Monsanto)? I wallowed in it for about a day, and then decided we would continue to fight the good fight. So, since the television ads seem to be doing an enormous amount of damage to the Yes campaign, I am going to take a moment to expose the deceptiveness of the claims made in the ad I have seen most often. This ad is titled “Arbitrary Exemptions.” Take a look.